The egoist superite Sirfessor Malfew Seklew brought his laughing philosophy to two continents in many forms. Sometimes in street oratory, sometimes in books, and sometimes in… novelties.

– Trevor Blake is the author of Confessions of a Failed Egoist.

Daily Herald – Tuesday 16 June 1914

NOVELTIES, New. – Smoker’s Cinema, Mystic Photos, Mysterious Postcards, and Living Picture Postcards. Sample lot 6d. Also one Sericine Silk Necktie and Patent Tie-folder. Sample 6. Listen, Sirfessor Wilkesbarre, Jester-Philosopher, author of “The Swiftest Molecule of Mirth that ever Murdered a Microbe of Misery,” writes in syllabilious sentence, thusly: “Your Novelties are abso-bally-lutely mar-veel-ious.[“] Resellers investigate. – Seklew and Co. 11, Chester-street, Oxford-road, Manchester.